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Avenue A by Adidas Subscription Box Review – Fall 2017

Adidas: Avenue A Subscription Box Winter 2016 Spoiler #2!

Liz Cadman
ByLiz CadmanOct 27, 2016 | 143 comments

Screen Shot 2016-02-09 at 4.25.20 PM

Avenue A by Adidas
4.5 overall rating
37 Ratings | 8 Reviews

Adidas is sharing this exclusive spoiler hint for the Winter 2016 Avenue A by Adidas Box with MSA readers! Here is the first spoiler in case you missed it.

Each Winter 2016 box will include:

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Our Winter 16 Edition includes theAlphaBOUNCE, a stylish, modern shoe designed for extra comfort and support. Hit the pavement or your favorite brunch spot in these incredibly versatile kicks.

This box is curated by Rita Ora:

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In addition to the sneaker, we now know that the Winter box will include an additional pair of shoes, and 2 items from the Rita Ora Adidas collection!

There are 5 items total in this box:

  • AlphaBOUNCE Sneakers
  • Another pair of shoes
  • Rita Ora Collection Item
  • Rita Ora Collection Item
  • Mystery Item!

What do you think of the latest spoiler hints?

More about this box if you want to sign up: Avenue A by Adidas Box is $150 a box and ships once every three months. Every Avenue A box is filled with at least 3 premium items (mix of shoes, apparel, and accessories) selected by celebrity curators who exemplify style, fitness and performance.

Check out my Avenue A by Adidas Box reviews to learn more about this fitness subscription box!

Starting at $150.00
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Every Avenue A box is filled with at least 3 premium items (mix of shoes, apparel and accessories) selected by celebrity curators who exemplify style, fitness and performance. Box ships once a quarter. A New box will be released quarterly, sometime in March, June, September, and December. When ... read more.
Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

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143 comments

LisaMarie

Has anyone else had problems with their customer service and exchange form on their website? I need to exchange the alpha shoes for a lower size. The website says my order number from my email is invalid. They aren’t answering my emails to customer service and they have no number listed to call.

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Kristina A.

got mine today! dunno how to post a pic?

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Anna

Got my shipping confirmation. It’s a 6 pound box

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Jackie

bankrupt. no one is getting the box

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Jacky

Well shoot – not exclusive – they unloaded the outfit no one would buy – that’s why no more spoilers – would not have sold out b/c they know the outfit was not selling. at least we got 2 pairs of shoes :))

Blanca

??????

jc

The box is sold out now. So hoping for the full reveal any moment. 🙂

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cat

Any updates on shipping or anything? Spoilers? So impatient…

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Jennifer

Me too, thinking they will never send it…

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Beva

This is the only tank top on the website right now. http://www.adidas.com/us/adizero-tank-top/S98008.html
looks high quality.
but those rita ora tights? nooooooo

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JCF

NO kidding those are the ugliest tights- just so bad. How did a bunch of people sit in a conference room & approve those. ‘banned from normal’ – worse than Victoria Secret ‘Pink’- because while that line is juvenile and has its market- ‘banned from normal’ is tacky & stupid too.

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cat

Anyone have updates for this box? I was “registered” to receive the Winter of ’16 box, but like a lot of people, I was afraid of what I would see in the box and didn’t put my billing info in. Is this bad boy being shipped? I emailed customer service about updating my profile to get my box, but I think they are non-existant…

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Marna

I cancelled mine at the end of November. I am afraid of what the outfit is going to look like. If I do like it I will resubscribe and hopefully still be able to get the box. Kind of upset that they aren’t releasing the full spoilers before we are being charged.

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gwarstar

I emailed them asking for more spoilers and they told me they wouldn’t be released until the boxes are shipped.

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Alecia

Hello are there any updates on this Winter Box? I haven’t been billed nor did I receive any replies for their customer service. I have not also seen any new spoilers. Please let me know if you have heard anything about this box.

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Jerilynn

I did receive notice that I had been billed and it is shipping on the 16th.

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Alecia

When did you receive the notice? I’m still waiting to be billed.

Jennifer

I keep hoping for updates or spoilers… aaarrrggghhhhh! I wonder if they know what will be in the box?!?!?!?! Fingers crossed…

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gwarstar

Oh man. I didn’t cancel in time. I sure hope I like the box. I guess I can’t really go wrong with two pairs of shoes. Why didn’t they release spoilers like they have for the other boxes? This box is too expensive to be surprised:(

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DeNeige

Well, you can add my name to the list of people who cancelled due to lack of another spoiler. I’ve loved this sub so far, but I just can’t risk getting anything that says “Banned from Normal”. I’ve been seriously stalking this site hoping they sent Liz a box early to review for us but no luck. Hopefully we will see a review soon so there is still time to purchase the box if its good.

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Jerilynn

it could mean that the tights are sold out because they are going in the box, but I hope not. Does anyone think that one of the Rita ora items might be the other pair of shoes?

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Jennifer

This will be my first Avenue A box… I’m kind of hoping it’s not the Banned from Normal line – I don’t think that I will wear those…. at least not the tights. My boyfriend would bann me from going out with him in those – even to the gym. haha. But I saw on the Adidas website that the tights have been removed (hopefully a good sign?).

I am bummed I wasn’t aware of this subscription box and missed out on the first couple boxes.

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Brittany

Me too… I really dislike her collection so I’m super nervous that we’re going to get some of her banned from normal prints.

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Anneke

Where did you see the information about the tights?

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Jennifer

They were removed…… but now they’re back. Blah.

Erika

Yikes! I didn’t realize were so close to this renewing! My poor bank account is already angry at me for the black Friday/ cyber Monday deals I took advantage of. I guess I need to start sucking up to my husband. This is my absolute most favorite subscription!

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Allison

The winter box bills in two days. I cancelled.
I ordered the Saucony box and those shoes are grey as well. (I like Saucony shoes better anyway.)
Like others, I held off hoping for more spoilers. If I could see more of the Avenue A box, I might have given them a chance. But I can’t just “hope for the best” when it comes to Rita’s designs.

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G

I canceled mine too, I wanted workout gear not lifestyle stuff. I spent that money elsewhere on winter running clothes. I was really hoping this box would have the climaheat hoodie, or long running tights. Don’t want to take my chances- not a fan of the Rita Ora collection. I missed out on the Saucony box, but hope they bring it back.

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Kathy

They can not really expect us to pay 150 dollars and have no idea of the other items in the box ? Also I need to see the items so I have my correct sizing. Some things run small and some things run big. If they were smart they would let us see all that is in this winter box so we can adjust our sizing instead of them having to deal with all the exchanges during the holidays. With all the boxes out there of all kinds they should b a little more caring since their box is on the high end.

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Anneke

It seems like the high end boxes usually spoil just about everything before billing/shipping. For expensive boxes this seems like a better strategy in the long run to keep subscribers. It’s one thing to have unknown items in a $10 box like Itsy – no one is going to lose too much sleep over getting a couple inexpensive items that aren’t quite right for them.

But for $150 I want to know what I am getting. At that price point I am not paying to be surprised – i am paying for something curated, limited edition, for the convience of getting an outfit, and for the savings over purchasing the items individually. I am happy to accept that some items are going to be a little outside my usual taste – but not a whole box of unknowns (from a curator that has things I very strongly dislike).

I’ll have to check out the Saucony box next time it comes around.

Juanita

I cancelled this subscription for the same exact reasons. (I also like Saucony shoes better) I was late for the Saucony Box (Sold out). Hopefully Saucony will bring back the Run Box. Seems like a much better deal. At least we know in advanced exactly what we will get.

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Allison

I’m sorry you didn’t get to the Run Box before it sold out. 🙁 Hopefully they will keep it going. Adidas needs the competition – particularly since they are now leaning more ‘lifestyle’.

Also, I totally agree with you about knowing spoilers in advance. (That’s why Julep is my fave box.) It’s the best way to keep customer satisfaction up! You know what you’re getting and it curbs the feeling of being stuck with something you hate.

Anneke

Has anyone seen any new spoilers? I was hoping maybe something would show up before the first.

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kmn

I have been looking all weekend….nothing yet 🙁

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Anneke

Here is a link to Rita Ora’s latest collection for Adidas.

http://www.adidas.com/us/rita_ora

I’m guessing this is where the pieces of the box will come from, or be similar to. The grey shoes would match.

Not really my taste and not particularly good for running or working out (IMO). These looks more like “athleisure” wear. I’ve put my box on hold for winter and will unfreeze it only if reliable spoilers come out that I like.

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Tierney

Thanks for the link! Based on fear of the box actually containing some of those items, I cancelled my sub. $150 is way too much for me to spend to risk getting those “Banned” items. Those aren’t my style at all, so I’ll be watching (hoping!) for more spoilers before I consider signing back up.

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Anneke

I really hope more spoilers come out so I can sign back up for the December box. Otherwise I guess I’ll take my $150 and hit the stores for some pre-Christmas sales on workout clothing.

Anyhow – just so you know – it is just a guess on my part regarding the Rita Ora box. I don’t want anyone to be mad at me if it turns out to be awesome stuff and we missed out because of speculation. Just $150 is an expensive box….

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Erin

Yeesh, is that really what it might be? I’m open to a lot of her prints, even the skeleton ones but the “Banned From Normal” items are totally not for me. I love the Alpha Bounce but I don’t want to buy the box if that’s the only thing in it that I dug. I need another spoiler or I’ll cancel and come back for the bag in the spring.

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Melinda

I have one word for the Rita Ora collection….Hideous!

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Juanita

I also put my subscription on hold for the winter box. Thanks for sharing the link. Not feeling the Rita Ora collection. Hopefully the next box will be better.

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Crystal

I just cancelled my subscription. It bills on December 1st & they refused to send out another spoiler so they really leave me no choice. That collection is awful. Just awful.

M

I love the grey shoes this month! And I love the black ones last month! I’m so happy that ADIDAS doesn’t just assume that all women want girly pink and purple colors! I hope that they give us another coordinated outfit, like the black smoke design or the x ray skeleton design! This is probably my favorite subscription box right now. I hope they keep the focus on running/working out and not yoga stuff.

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Miccarty

With the last box I was bummed that it was sent out for review before subscribers received it (partly because it made it seem like a really long wait before I got to actually wear that awesome hoodie) but I guess I’m going to eat my words now, because based on the spoilers I want to know the exact items in the winter box before I pay $150 for it… I don’t really need another pair of athletic shoes on top of the grey ones (which look cute for running errands, as others have mentioned below the adidas shoes don’t seem to work for me for most exercise) and I’m not sure the non athletic styles will be for me.

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Karen

For those who have received the previous boxes, I was wondering when these boxes normally ship ? on their website it says 3-4 weeks after billing? thanks

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Kristen

Do they have any customer service? I’ve written several times because I’m having trouble with safecart and no one has responded.

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Cindy

If there are any NYC-based readers here, looks like the Well + Good team (curators of the Fall box) will be co-hosting an event in Brooklyn with Adidas Avenue A on November 17th, where there will be exclusive sneak previews of upcoming items!

The event announcement also spoils that Hannah Bronfman will be curating the Spring 2017 box (according to her bio on IG, she founded HBFIT).

http://www.wellandgood.com/good-looks/the-buzziest-thing-to-do-november-17-hit-up-this-fitness-fashion-cocktail-bash/

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Anneke Vandenbroek

I hope someone goes and posts some more spoilers!

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MyMilkShake

I RSVP’d so will try and make it and let you all know.

Kristin

RSVP’s are already closed! 🙁

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Anna

Will we be getting a shoe that is puddle friendly? The fall shoe is not and I hate wet socks!

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Anneke Vandenbroek

I was thinking the same thing. This is supposed to be a runner’s box – I need waterproof stuff and warm stuff for winter running. I don’t use the shoes from this box for running (as I prefer something else), but I would still appreciate them for the winter dog walking and daily hikes and such.

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CarrieP

Hmm… the value is definitely there. But I don’t go through sneakers that quickly (I wear another brand for running) so I’m not sure I really need two more. Very intrigued by the Rita Ora stuff, but her designs are either love them or hate them for me.

Maybe I’m still rebounding from the truly abysmal customer service last time. PayPal snafu meant no box for me, no response after a zillion calls and emails. Then they finally email to say I’ll finally get a box, so I get my hopes up. And…no box, and radio silence to follow ups. I guess the glitter has just worn off for me. ;(

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Cindy

Man, if Adidas really is just listening to the comments here, instead of — I dunno — SURVEYING THEIR SUBSCRIBERS — I’m going to be so bummed out 🙁 I’ve subbed since summer box and haven’t once been surveyed about my thoughts.

People on this site do NOT sound like the ideal target growth market for this box. So many people seem to want this to cater to middle of the road and casual lifestyle. It’s a fitness box. Adidas should be reaching out to some of the fitness influencers on social media to grab fashion/fitness fans. I want cutting edge gear! Not outlet merch.

I’m in my late 30s, a runner, I go to the gym, I do yoga, and I want true athletic apparel (please god none of those hideous “lifestyle” clamshell shoes that look like a bad 80s flashback). I also sub to this box to receive FASHION FORWARD designs. Please no boring neutrals. Those don’t look original or stand out enough to make me want to keep subscribing. I can get similar plain tanks at Target for less.

Rita Ora’s collection would be amazing if it’s one of those jackets or a hoodie. I had no idea that she was doing collections for Adidas, so I looked it up: Really adore so many of her prior season designs. Feeling hopeful for this one!

Lastly, if you’re reading this Adidas–it’s PEEK, as in SNEAK PEEK. Not “peak” *shakes head*

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Alissa

I’m not a hardcore athlete, but my main form of exercise is kickboxing, which requires decent gear. I wear the tops a lot, although I find that the sports bra from the last box is more about fashion than comfort and compression. The pants are a great pattern, but having to tie them in order for them to stay up is unrealistic.
I’ve actually mostly subbed for the shoes and the extras (love LOVE the jacket from fall and the watch from summer). I don’t wear the shoes for exercise as much, but they’re nice enough that I wear them to work (teaching)! The black ones are perfect, and I’m excited for the grey.
However- Adidas, PLEASE start surveying your subscribers! It’s not hard to do and we would love to give input.

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Melissa

Interesting thread of comments. I exercise practically every day. Weights, running, DB365 workouts, typical stuff. I need real fitness gear but I also like comfy, casual clothes. I just subscribed in time for the fall box. I subscribed knowing this was a box for fitness apparel so that’s what I expect. I would love other fitness gear. Especially a foam roller! (PLEASE!) I saw and Adidas video demonstrating one and thought it would be such a great product to include in this box.

I do agree with having athletes or even fitness professionals curate this box. I subscribe to Daily Burn 365. A partnership with a trainer (or the team) from there would be amazing!

I also would like a survey for subscribers to provide feedback on items received and thoughts on future products.

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Sara

I entirely disagree. Those “clamshell” shoes are so cute! I would LOVE to see another pair of stan smiths/superstars in the box! I want it to be FASHION FORWARD. I think the ideal balance of this box would be every other box an alternate between fashion and fitness.

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Mepe

I’m 40 and fat and hardly ever go to the gym. And I’m looking forward to wearing the same lifestyle gear as all if you hardcore athletes. Thanks Adidas for listening to the non-athletes as well.

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Jennifer

Ummm, I subscribe…

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Anneke

I agree – I would prefer actual athletic gear – I run, cycle, swim – and hit the gym on occasion when the weather isn’t cooperative. I’m hoping for cold weather gear. Looking over Rita Ora’s designs I see a lot of clothing that isn’t meant for actually working out (dresses, bustiers).

I’m on the fence w/ skipping this box – I don’t want fashion shoes. As it is the shoes they send aren’t useful for any of the sports I do (no one will pry my Hokas out of my hands). I’m ok w/ some of Rota Ora’s designs – but a lot look like Ed Hardy stuff to me. I think there are a lot of options out there for people who want athleisure clothing.

I’d love it if they did a box curated by an athlete!

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Blanca

These boxes are of great value and with the holidays coming up, anything that’s not wanted can be easily gifted ! My daughter is my size in clothes and foot wear so anything that isn’t for me, she would be glad to have. I do really hope that they put in a fanny pack in a future box which would be great for runners in my opinion.

emily

I haven’t been surveyed about anything either, but could be due to the fall box being my first.

I do agree that they need weigh the opinions of subscribers over commenters – but I also feel like both are helpful feedback.

So far, I have liked all the boxes, but only decided to subscribe starting in the fall. Personally, I love both athletic gear. I am a regular gym goer – so having some fresh new items to add to my wardrobe is great. I do also enjoy lifestyle pieces too – they’re comfy and I can wear when I’m not headed to the gym. I also agree with the fashion forward designs – I want something new, exciting, and probably not my typical pick when shopping for myself.

I do feel like more athletes should be curating the boxes though – it seems they are straying from that. Maybe in the future they will have 2 boxes; one geared for the athlete and one geared towards to the ‘athleisure’ consumer.

But who knows. I’m anticipating these winter spoilers to see. Rita’s collections look amazing, so I’m excited to see the picks.

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G

I agree with several of the comments here…I’ve been subscribing since the first box, I was shocked they didn’t poll current subscribers, because not all people are aware of this site. I didn’t discover it until the summer box was out. I too prefer an athletic box- I weight train, run, do yoga and sometimes pilates. I hope they don’t stray away from it, which looked like it was their intention. I’m afraid this box is going to be more lifestyle products, I dont know that Rita Ora’s stuff is for training? Hoping for more spoilers for this box, and the spring one too, as I saw a comment that there would be a bag. I don’t need anymore bags. lol.

Melinda

I think its a good business decision to target average people who like athletic wear rather than hard core athletes. There are so many more people in the athleisure market/demographic than fitness junkies. More people in the target audience then more people are likely to buy.

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Lee

I slightly disagree. I also would prefer a true athletic box instead of leisure wear. However, along with that I would prefer a box curated by an athlete.

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