Boomerluxe Subscription Box Review + Coupon – March 2017

Well I was considering getting a subscription for my mother as a gift but as soon as I saw “pleasure gel” I was immediately turned off. While I am well aware that Women over the age of 50 can be sexually active its definitely not something I want to encourage for MY mother by sending her this box with that kind of product. I think its a safe assumption that older generations are much more modest when it comes to sexual activity. My recommendation for you all, if you are targeting women 50+, leave anything sexual out of it completely! This Box could include such a variety of things that sexual items just aren’t necessary. That is just my opinion.

I’m 58 – and not insulted by this box. It’s a Boomerbox, not old lady box. We are boomers- booming amazing, but different than 20 somethings. I’ve done the Ipsy, Birchbox, and Glossybox. I have so much glittery eye shadow and bronzer and eyeliner and shiny lipgloss from these boxes, that I can’t give it all away. I appreciate the request from the box developers wanting input. So, a theme – this is a good way to get the excitement up. I now appreciate foot care products, heavier moisturizers, sun damage prevention /protection (finally); I work very hard at my job – I appreciate products that enhance a professional image – like a good manicure with a edgy ink pen in hand; and I love to have fun on weekends – jewelry, hats, mittens, and handbag charms. I’ll probably watch a couple of more reviews before I decide to buy.

I am 53 and have numerous subs; FFF, Pop Sugar, Rachel Zoe BOS, BB, Sephora, Sisley, Beautyfix, and a few for my kids. I’ve recently cancelled several beauty subs because of product overload. I’m looking for this type of sub geared for an older, not old, customer. I don’t want anymore black eyeliner, glittery eye shadows, and bright lipsticks. I enjoy getting neutral lip products. Moisturizing lip, hand, and body products are always nice. I enjoy trying high end skincare but generally I have my favorites. In general with boxes, I like getting things that will be used and gone i.e. Chocolates, candles, snacks, beauty products, etc. I don’t want a bunch of stuff sitting around.

Thank you for your support, it truly means so much to us. We value input, so yes, that is exactly why we asked the question.

We have a Women Supporting Women program where each month we include at least 1 small batch, artisianal product made by an incredible women. This is a win-win, she gets the product out and we give her a platform.

And Angie, you were 100% correct. We have received boxes in the past with cosmetics in colors we wouldn’t dare wear and with no other box for us, women 50+ we started Boomerluxe.

Thank you for your positive comments. Life is so much better when we are kind to one another!

Well, since you asked Boomerluxe….this box is too heavy on beauty/skincare IMHO. There are other boxes that do this better. I personally do not use/trust skin care made in China.
I’m not loving the scarf, that is just my opinion, and scarves have been so frequent in sub boxes that to stand out they need to be really special. I am 53 and would not order this box. I’m not seeing a theme, or curation, other than here’s a box for you older wrinkled ladies. I don’t mean to sound unkind, but when you market to an older age group its very hard to not seem ageist. As your target audience I can tell you, i would prefer to get one Rachel Zoe box, at $100 but with really high quality, thoughtfully curated items, than 3 boxes like this. maybe adding jewelry, and some nice home items might help you stand out in what is an extremely competitive market. Good luck.

I think this box looks great! Thanks for the review, Nich. I am 50-plus and am just beginning to dip my toes into the subscription box area — I received a lovely Nest gift subscription from my daughter for Christmas. I appreciate that the Boomerluxe curators reached out for suggestions. That’s a great idea!! Customer feedback is how any business or industry improves. Anyway, in addition to the clever ideas included in this box, my suggestion would be something we could use in our work life, since many Boomers are still working. Heading over to subscribe now!

Well I’m 56 and the box didn’t thrill me. Thank God beauty is in the eye of the beholder because I think that scarf is ugly. I’m not sure what natural deodorant has to do with my age, I feel like younger women might be into trying more than women my age, but of course that is just me.

I feel like this box trying to cater to women over 50 is a bit insulting. I am not old by any means considering the average life expectancy is 75-80. I have many years to old and I don’t want to be rushed.

Wish I had known about this box earlier since the March box seems very well curated and I was disappointed to learn that it was sold out and I missed my opportunity on this specific box.

I think this box is absolutely lovely for a woman of any age, but I do think a woman of a more mature age would particularly appreciate these items. Also, I think it is wonderful for a subscription box company to take an actual interest in their (potential) customer’s feedback. I wish more companies would care as much.

The value is good, but it just seems like yet another women’s lifestyle box. What do any of these items have to do with a 50+ woman?? It doesn’t seem like a lot of thought went into the curation.

Really nice value and selection of items!