Yes, and if shipping has to increase by that much, why not switch to envelopes for the 7-pack as well. It’s the shape/size of the box that costs but it’s mostly full of shredded paper anyway.
I think this is a strategic move to bring a company to market. We, the early subscribers were guinea pigs. They start out with a good tempting deal, create some hype, get people hooked, work out the logistics of shipping and customer service. Follows a drastic increase of price. About half the people will cancel but they cover that by the increased cost from the remaining people. Now the company is no longer ‘a great deal’ but the value and image blend in with the other mask boxes. In time, new people will start to sign up (at a much lower rate than before but enough). The current subscribers who are feeling tricked will sub with another company.
So I understand what the plan is but I still cannot help feeling bitter. They thank me for being a loyal subscriber (well I was for two weeks), followed by ‘but we will raise the cost to you’. They should have grandfathered current subbies in without any increase, or given them other perks, a bundle deal, or something because this resentment will float around on various social media sites for months. And I don’t want to hear about shipping costs increasing – first of all they didn’t suddenly increase in the past two weeks and besides, you are running the business, don’t bother me with the details of how hard it is and what the cost breakdown is. Psychologically, if I have to choose between two equal boxes, a $20 box with free shipping and a $15 box + $5 shipping, I’ll 100% go with the first one.
Also, I think they overreached. $20 for 7 masks is pretty high up there compared to others. Tutiimask here I come.
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