WOWBOX is a Japanese snacks and sweets subscription service that offers multiple themed boxes.
Currently, there are four themes in various sizes (Small, Regular, or Large). The Fun & Tasty Box is the original box filled with "all the fun, tasty, and weird treats that Japan is known for," including DIY kits. The Kawaii & Beauty Box contains kawaii packaged beauty-themed products as well as low-calorie snacks and health-conscious treats. The New & Limited Box contains new, limited, or exclusive items that are hot off the shelves from Japan. The Dagashi Box is a mini-sized snack box filled with traditional dagashi treats "from a bygone era.
This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)
This review is of the Large Kawaii & Beauty, $34.99 a month, box.
The Subscription Box: WOWBOX
The Cost: $24.99 per month for a Regular box, $34.99 per month for a Large box, or $14.99 per month for the Small Dagashi Box, with discounts on longer commitments. Free or expedited shipping options available.
ACTIVE DEAL: Save 10% off for your first plan
CODE: ADDICTION
The Products: Japanese snacks and candies curated to one of four themes
Ships to: Worldwide!
Good to know: WOWBOX ships from Japan and accepts PayPal.
Check out all of our WOWBOX reviews and the Food Subscription Box Directory!
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
The Large Kawaii & Beauty WOWBOX usually contains 10-14 items. There are 8 snacks and 4 beauty products this month.
Descriptions, nutrition facts, and allergy information can be found online in their "partners" section.
They have included an info card specifically for the beauty products this month, so let's get into those first!
Hello Kitty Oil-In Point Pad - Value $1.87
I've never used point pads before and was expecting to only get two thick pads in this packet, but there are several thinner pads, and the packet is resealable, so you can take your time using these. The scent is camellia and they smell really quite nice (and the flower, quite beautiful). There weren't directions in English, so I googled around and it seems that these are essentially moisturizing pads that you can pop anywhere on your skin to rehydrate dry areas. The package has illustrations of them on feet, so I went for it, since I've been on walking more than usual lately and breaking in a lot of new shoes. When I took the pads off, there was some oil left that I smoothed around into the rest of my foot. It felt really nice and my skin was very soft and moisturized. I will definitely be using these on my rough elbows next!
Hello Kitty Aroma Band - Value $3.50? (similar linked)
At first, when I saw this, I thought "aroma band??" as if it were some perfume bracelet, but became more understanding when I realized it was citronella scented to keep the summer insects away. This would be the perfect companion for a picnic or hiking trip. So cute that this is branded with Hello Kitty!
Pure Smile Aroma Flower Essence Mask in Lavender - Value $4.95
Pure Smile Aroma Flower Essence Mask in Jasmine - Value $4.95
Pure Smile masks are following me in every subscription box lately! Luckily, I have always received different ones. The two included here are aroma based, and came in Jasmine and Lavender. I'm really interested to try these since most masks I've done have no scent at all or more medicated smells. I decided to try the lavender mask since it has a calming effect. The sheet was a bit large for my small face but was a pretty thick cloth. The lavender scent was not overpowering at all and felt cool on my face. The leftover essence wasn't too sticky and left my face feeling soft and balanced.
Now that we've covered the beauty portion, let's get to the SNACKS! They are really good this month!
Koi Kata Pack Beano Tasty Salt
I love love love these! They remind me of tasty peas crisps that I get at Trader Joe's. They are light and crispy and super salty. I really dislike peas, but somehow snaps peas are ok with me, especially this form.
Mogimogi Fruit Gummy - Value $1.19
One of the more beautiful snacks this month, this fruit gummy comes in a plastic mold forming red and yellow grapes on a long green vine. They even have different flavors depending on what part you are eating! I gobbled these up quickly even though they were almost too pretty to eat.
Fuwarinka (Beauty Rose) - Value $3.38
Another gorgeous snack is these rose candies that actually contain collagen and vitamin c. These unique candies are super fragrant, but surprisingly taste delicious to me. They have a crunchy thin outer shell but are chewy and soft on the inside. Who knew I'd love rose flavored things?
Fujiya Home Pie x Cinnamoroll (Cinnamon Sugar)
Cute package alert!! That Sanrio shy guy, Cinnamoroll makes an appearance here with his big floppy ears to bring you these amazingly addictive cinnamon cookies. The bag is quite large and contains 18 individually wrapped portions (which contain two cookies each). Ugh, they are SO GOOD! I want to say they remind me of cinnamon toast crunch cereal, but better.
Gyutto Granola Cacao
This was a surprising snack for WOWBOX, in my humble opinion. It looks like something you'd pick up at a natural foods store in The States as opposed to a cute colorful Japanese treat. They are insanely delicious though! Each little granola bite has dried fruit, nuts, and a bit of chocolate. Mmmm. My only regret is that the package wasn't larger because I could eat these forever.
Yasai Seikatsu (Ehime Kiwi Mix) - Value $2.91
I got one of these juice boxes last month as well and they're always good. This month's flavor is a Kiwi mix from the Ehime Prefecture. It's fun to drink out of a juice box as an adult, and the juice contains in this one tastes super good and surprisingly fresh.
This classic milk candy from Japan has super familiar packaging to me, but I don't think I've actually ever eaten it. Now I know why, haha. These soft milky chews are not really my scene and remind me of drinking warm milk when I couldn't sleep as a kid. That sounds inviting, but I honestly don't really love how milk tastes on its own. Bleh.
Pocky Colorful Shower - Value $2.95
Well, you can NEVER go wrong with Pocky in my book, and look at how beautiful this "Colorful Showers" flavor is! It actually has a lemon flavor, since colorful shower is probably hard to tack down. Really digging the lemon cream and colorful confetti. You've done it again, Pocky, you geniuses!
Verdict: My second WOWBOX was really awesome! I think they stepped the beauty game up a lot from last month, and I loved almost all of the snacks! I surprised myself by loving the granola, and the cinnamoroll Fujiya Home Pies were also at the top of the list. I'm excited to try the other sheet mask and delighted in being introduced to point pads. Although many snacks are hard to track down and price, I think $34.99 is a decent price to pay to be introduced to a surprise of Japanese goods each month.
Did you have a favorite item from July's WOWBOX?
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