Adidas: Avenue A Subscription is Pausing

Have you heard any news on renewing of the Adidas Avenue subscription?

Just checking to see if anyone has heard anything about this box 👀

Im going to assume that they’re gone for good.

Is it safe to assume that this box is Dead? Because I’ve been waiting forever to sign up again? 🙁

Looks like their website is completely gone 🙁 Could they have removed everything and about to update with new and improved subscription box?? *wishful thinking*

Just checking in. . . . .again. I guess we’re still waiting. Dang it.

Would anyone else be interested in a Calia box if they ever did one? I actually love their products!

Just checking to see if anyone has heard if this will come back ever. The Adidas box was my favorite. Trying to wait patiently.

Just checking in to see if there’s been any news on the return of Avenue A, but it looks like we’re still waiting. . . =(

We are at March 20th 2018 and still no word on the relaunch!? 🙁 this is killing me!

Hi Liz,

Any news on when Adidas Avenue A is coming back? it’s my favorite subscription box. Thank you

Booo! I cancelled because I didn’t like the bees for the last box & I’m glad if skipped it… But I too was planning on getting the winter box. I hope they come back with the box next year because I want it again- best box I’ve ever paid for!

I was bummed when I was going back to review some emails I missed the last few days when I came across their email. I’ve been a subscriber since the first box. Hope they come back soon.

This was one of subscription boxes I most enjoyed and looked forward to receiving. I didn’t always love every item in the box, but the value was good and amount of items I did like outweighed the 1 item I may have not liked initially (I recently wore the Rita Ora sweater while traveling as it was comfortable in the freezing airplane).

They can’t please everyone, but if your preferences are that specific, maybe a surprise subscription box isn’t very suited for you. You give up control and let others choose items based on their inspiration for their curation.

I tried to give as much constructive feedback about the elements I liked the best of the subscription and those I didn’t in their survey.

I’m so sad about this ! I didn’t know this box existed until about 2 weeks ago! I looked back at the past boxes and liked all of them ! I signed up and I was super excited !

Quite bummed when I got my email. I love this box! I’m a fairly new subscriber (only 2 boxes so far) and really loved everything, even if not at first glance. The tank from last box was my least favorite item but it actually was great on my walks or even in yoga. And the shoes are the comfiest ones and I’ve always had issues with sneakers. So I hope they come back, and not raise the price.

Is it just me or are there a LOT of comments on here that are like “awww I’m so sad…even though I already canceled. But I totally was going to resubscribe!”

Suddenly not so surprised that they paused the subscription after reading all these comments from people who like it but cancelled.

I liked this sub, so I hope they come back. I wish something could be done about the comments that are overly harsh rather than constructive, and agree that people who consistently have nothing good to say about MYSTERY boxes should just go spend their money elsewhere and spare us from their vitriol.

So bummed! I had canceled my subscription before the last box because I’m pregnant but planned to resubscribe after baby is born. I’ve loved everything I’ve gotten. Hope they start it up again.

Adidas set the standard of expectation, thereby causing the recent complaints. The original boxes were an incredible value, the more recent boxes barely went above the price point.

Adidas did not have to source the products from outside vendors & already has a shipping & returns policy in place for all their products. The sub box added very little extra responsibility to the company. It did, however, add a guaranteed customer every quarter at $150 per customer.

The complaints may have seemed excessive to those who may be newer to the sub, but with the extreme disparity in the value of the recent boxes, it is not surprising that people expected more.

With a lower value, all it takes is one thing to not work for an individual & then the value isn’t even as high as the price.

It’s not because people don’t like surprises.

I doubt that Adidas (a really big company) ended a subscription box because they didn’t like reading internet comments! I would imagine it has to do with profit. They were overly generous with their return policy for the first few boxes (letting people keep shoes – I remember one person got returns and then took the extras back to the outlet for more store credit!). Then after everyone was accustomed to getting five items in a box they sent the summer box which felt short an item and then the Fall box where they had obviously added on the probably unplanned sunglasses in response to unhappiness with a four item box. People asked for whole-box refunds and people also cancelled. $150 is a lot for a box so I don’t think it’s unreasonable for people to complain if they aren’t happy or to cancel their subscriptions – everyone has a right to decide how they should be spending their money. I loved the four of the five boxes I received, didn’t hate the summer box but questioned the value for $150, and I really hope they come back with something interesting.

I was very constructive in my comments on the survey and I hope they take the good suggestions (and more critical ones) into their planning if they ultimately decide to resurrect this box. I did enjoy the boxes I got (3 in total) and hope they come back strong!
I’d 10/10 resubscribe! 🙂

I’m wearing all diferent stuff from this sub as I type this.

Although, as some many others, I paused the sub for Christmas. Im going to miss this box. I travel constantly for work and the tights they sent were the most comfy ones to travel during the Summer.

Looking forward to see what they come up with for 2018.

BTW their return policy was more than generous. I imagine thats one of the things they will be changing.

I think the complainers are so much more vocal than the vast majority who are generally happy with the box. I mean some folks were actually tweeting the CEO of Adidas to complain!

This was my favorite box and I’ll jump on it again IF it comes back.

Ave A has gone through so many changes – starting as a runner’s box (and yes, it did used to say that), then the unannounced change to athleisure, then yoga, and finally to general fitness clothing. I hope they come back after clarifying who the box is aimed towards, as I think that would end lots of the “I don’t like it” complaints – and help me figure out if I should keep my subscription or not. I also hope they find a way to allow customization to the extent that one style of sports bra/tank/leggings is just not going to work for all body sizes and shapes.

Bummer.

I had actually already cancelled my subscription, only because I was accumulating way too many unused shoes! This was by far my favorite subscription box, and it made me such a fan of the brand itself. Even if I swapped a few things here and there, I generally loved everything that was in each box. Maybe this break their taking is just enough time for me to get caught up with the shoe situation and I can get back into in 2018 🙂

Since they are removing billing info I bet there is a plan to come back at a different price point (probably higher).

I really liked this sub how it was before – it got harsh feedback from people that expected too much and complained about freaking EVERYTHING (“I hate shoes with color”, “I hate plain colored shoes”, “what about bras that fit 48FFFF?”, “I don’t wear tank tops so I wish they didn’t send them”). I hope the “revamping” doesn’t really change too much. The survey had some strange ideas for a shoe swap which seems like they may try to go in a strange direction.

I love love love this box but I’m happy to take a break over the holidays since there are always other temptations, plus a pause will give me time to go through some of my shoe stockpile from them. I just hope they do what they say and bring it back, and this is not goodbye forever.