Apocalyptic Beauty Look of the Month Club is a monthly beauty subscription featuring Apocalyptic Beauty’s 100% vegan and cruelty-free beauty products inspired by horror, pop culture, and the absurd. Each month is curated to fit a very specific, creative theme.
My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes.)
About Apocalyptic Beauty
The Subscription Box: Apocalyptic Beauty Look of the Month Club
The Cost: US Subscribers: $12.50 + free shipping. International Subscribers: $22 (USD)
The Products: 4 to 5 cruelty-free and vegan products
Ships to: US + International
Good to know: None of the items sampled this month have sizes on them & are not available to purchase on their site (yet?). All prices listed are estimates based on similar items for sale on their site.
Apocalyptic Beauty Look of the Month Club “Malevolent Mermaid” February 2019 Review
Apocalyptic Beauty included two information cards: the first lists all the items included and all of their ingredients, and the second is a business card listing all of their social media.
February’s theme is Malevolent Mermaid, and the shades sampled are magical shimmery blues and a surprising purple duochrome. And glitter that would satisfy any mermaid!
Their motto is “Stand beautiful amid the ruins.” --- fingers crossed!
Watery Grave - Estimated Value $5
Medium blue with silver sparkle is a tricky shadow color to work with, but if you have the right mermaid spirit, it will all fall into place!
Siren Song - Estimated Value $5
I have an obsession with duochrome, and this violet with a blue shift is so beautiful! It will pair perfectly with the blue and green colors sampled this month.
Strangling Seaweed - Estimated Value $5
This color is what comes to mind when I think of mermaids. This green has a beautiful gold shimmer, the perfect color for when you’re feeling nostalgic for summer.
Full Fathom Five Glitter - Estimated Value $4.25
Multicolored, iridescent hexagons and peachy holo seashells--what more could a mermaid want??!
Lovecraftian Lip Gloss - Estimated Value $8.85
I love a fun, funky colored lip gloss, and this turquoise with silver shimmer will definitely turn heads! Their formula is very smooth and moisturizing, with no stickiness to report.
From left to right: Watery Grave, Siren Song, Strangling Seaweed, Full Fathom Five Glitter (using NYX glitter glue), and Lovecraftian Lip Gloss
Here is the look I came up with using these fun shades. I started off with a nude shadow base, then blended a nude shadow to set my base, followed by a rosy pink shade all over my lid. I then shaped out where I want my eyeshadow with a vivid purple eyeliner. After I got a workable shape, I wet an angled liner brush and dipped into Siren Song, the beautiful duochrome purple with a blue shift, going over that purple pencil. I then used the same wet brush and dipped into Strangling Seaweed and traced the corner of my lower lid up the side of the purple I laid down. I then blended Watery Grave from the middle of my lower lid into Strangling Seaweed.
After the shadow, I decided it was glitter time! I applied NYX Glitter Glue under my brows and under my eye (to showcase this mermaid’s shells). I dipped my finger into Full Fathom Five Glitter and kept adding to under my brows until I felt like I had a sufficient amount of bling. After that, I decided that I needed a little glitter for my eyeshadow look, so I applied Urban Decay’s Heavy Metal Glitter in PYRO to the center of my lid. I am loving all of this iridescent glitter!!!
When I felt my glitter desire was quenched, I applied a pink stain to my lips then topped it off with Lovecraftian Lipgloss.
I really loved this look! Although it isn’t quite wearable in my day to day, I was going for more of an ethereal, fun look (not malevolent today!).
The Verdict: Apocalyptic Beauty Look of the Month Club themes are always so fun to work with! The colors sampled this month were so dreamy and had me fantasizing of summer and the bright colors that come with it. I thoroughly enjoy exploring Apocalyptic Beauty’s products, so, naturally, I look forward to seeing how they curate March’s “Voodoo Queen” theme!
To Wrap Up:
Can you get this box if you still sign up today? No. If you sign up after the 21st of each month, you will receive the following month’s box, subscriptions ship shortly after this date.
Value Breakdown: This box costs $12.50 (that includes shipping), and I received 5 items, which is like paying $2.50 per item. I received three eyeshadows, glitter, and a lip gloss which added up to $28.10. I think that is an awesome value for such quality colors and performance!
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