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Sephora Black-Owned Beauty Set Lets You Stock Up and Support a Great Cause

MSA
ByMSASep 22, 2021 | 10 comments

sephora black owned beauty kit

Sephora is celebrating black-owned businesses with its latest beauty set, and something tells us you're going to want this one! Good thing we have all the details, huh?

Before we get into what's in the box, we need to talk about one of the things we absolutely love about this release. Sephora is charging $35 for each Black-Owned Beauty Kit, but of that, $20 will go to the 15 Percent Pledge—a nonprofit advocacy organization that urges major retailers to commit 15 percent of their purchasing power to Black-owned businesses.

So not only are you getting some pretty awesome beauty items, but you're helping a great charity.

OK, so now let's look at those items — and the Black-owned businesses behind them.

What's in the Box?

adwoa beauty Baomint™ Deep Conditioning Treatment (3.3 oz; retail $15)

adwoa beauty Baomint™ Deep Conditioning Treatment

This Sephora exclusive is great for a range of hair types from straight to curly to coily to wavy, and it's stocked with shea butter, prickly pear oil, and pumpkin seed oil.

BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss, 1 oz; retail $7

BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss

An Allure 2020 Best of Beauty Award Winner, this hair gloss is a silicone-free and another pick that's great for a variety of hair types.

Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask, 1 oz; $6 retail

Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask

FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara, .42 oz; $24 retail

FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara

Another Sephora exclusive, this mascara from Rihanna's beauty line features an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

PAT McGRATH LABS MatteTrance™ Lipstick in Omi (mid-tone rose), .14 oz; $38 retail

PAT McGRATH LABS MatteTrance™ Lipstick in Omi

This richly pigmented lipstick adorns lips in a veil of lightweight color for a modern matte finish.

Shani Darden Skin Care Retinol Reform®, .16 o.z.; $16 retail

Shani Darden Skin Care Retinol Reform®

Fenty Skin Mini Total Cleans'r Remove-It-All Cleanser; 1.52 oz; $14 retail

Fenty Skin Mini Total Cleans'r Remove-It-All Cleanser

Great for dry, oily and combination skin, this 2-in-1 cleanser is small enough to pop in your purse for clean on the go.

Is it Worth It?

If you wanted to buy all of the products in the Black-Owned Beauty Kit, you'd be looking at a $120 price tag. Instead you get it for $35 — and you get the satisfaction of knowing that at least $20 of that is going to a great cause!

The Black-Owned Beauty Kit is available now, but something tells us this one won't last long on shelves.

Are you going to get it?

MSA
MSA
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10 comments

Annette

Got my box yesterday, what a great deal!! I like just about everything!!

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Jeanelle

It’s a DEFINITE “YES” for me!! I can’t wait to try some new products an this box is super affordable..the omly product Ive tried in this collection is “Fenty” so I’ll have 1st time impressions for everything else in this box. So excited!!

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Lana

Can we stop with the giant photos please?That mascara is two and a half screens tall, it would be hilarious if it wasn’t so annoying

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Jeanne Sager

We are so sorry about that! We appreciate the feedback, and we have sized down those ginormous photos!

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Marie

Photos are still huge…and fuzzy

Cheryl Zaccone

My thoughts exactly

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Leah

Pat McGrath lipstick alone makes this worth it!

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Jessica

Oh man, that Pat McGrath lipstick and bread hair oil have me 😍

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Jessica

Oh man, that Pat McGrath lipstick and bread hair oil have me 😍

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Kai

In addition to feeling like I need everything in this set, I very much like that they’re highlighting businesses many people don’t know about (other than Fenty I only knew one of these companies) and appreciate the donation to 15 Percent Pledge as well.

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