Whole Foods “Beauty Bags” Are Here: Bright Ideas Bag and Glow & Go Full Bag Spoilers!

This was the first time I have purchased the Whole Foods Beauty Bags after years of wanting one. I got the Go & Glow. Sure, I would have liked to have paid $20.00 instead of $25.00, but the Dr. Hauschka: Balancing Day Lotion goes for that price, so everything else is essentially free. So far, I love the Dr. Hauschka!!! The Pacifica Glow Baby smells yummy and works great. The cloth bag is pretty and a great big size. I’m looking forward to trying it all.

They overstated the value of the bag by around $25. I’ve always loved the bags and found at least one great product each time but was disappointed that they didn’t live up to the stated value. There is no reason to oversell it. The Mad Hippie products were a repeat of last year. It would have been nice to get samples of other products.

Some disappointed with this year’s release. Feel that past bags had more products including mascara, hand lotions, face washes, more variety of lip care, makeup products, etc. This year had a lot of shampoos and conditioners– still haven’t found anyone to use last year’s. Missed all the face masks. Disappointed with price as well. Few years ago it was $15, now $25 with much less product. Bags were heavy and overstuffed! Was going to gift the bags as I always do to mom for Mother’s Day, will have to find something else. The bag quality has been less and less over years as well. Still use my beautiful B&W bag! There were a lot of bags left when I picked up mine on lunch break. (Schaumburg store does not put bags out on sales floor, you have to ask the staff member working in beauty dept, and they will get you ONE bag from the back.)

Got both this morning around 8 am in Santa Fe. On a large display at the entrance of the store and more bags in stock than previous yearsBig disappointment compared to previous years. IMO the Glo and Go is the better bag. It will probably be returning the Bight Ideas bag on my next trip to Whole Foods. This has always been one of my favorite beauty bags but not this year. Previous bags had MUCH more product and more full sizes😏I don’t think these are worth a special trip to Whole Foods.

Probably cost me $25 just in gas to get to WF.

The usual mob at my local store was nowhere to be seen this year at 9:00am. I wonder if this had anything to do with the fact that yesterday was St. Patrick’s Day?

I just picked up one of each. Yay! Although it wasn’t crowded at 9am, everyone in the checkouts was buying them, even the cashiers and store employees were grabbing some. At my store, they are not applying the 25% off beauty week discount to the bags, which is consistent with prior years around here. FYI – the Decatur GA store (that used to be a 365) has plenty of them, stacked neatly on shelves this time, near the registers. Also new – they have a wide cardboard band around them showing photos of the contents.

BTW – I received an email from WF with a line in the fine print that read “Contents of the Beauty Bag may vary. Mineral Fusion Nail Polish Remover Mini is not available in teal GLOW & GO bag. Limit 1 of each Beauty Bag per customer. No discount applies. Quantities limited.” Not sure what they mean about the nail polish remover not being in the one bag since it’s clearly pictured and listed for the bag (maybe they just dropped that one product?) but the important part (IMHO) is that there is a limit of 1 of EACH bag per customer. This has been an issue for me in the past at my WF, where they’ve tried to tell me I can purchase a single bag only – one or other. If that happens this year, I’ll be pulling out that email! 🙂 (Side note… when that happened last year, I may or may not have purchased one bag, put it in the car, and then, ahem, immediately returned to the WF and purchased the other bag in a different checkout lane.)

If anyone knows what’s in the Bright Ideas bag, would you be willing to list the items here? I’m not receiving emails from Whole Foods for some reason. Thanks

I have a Whole Foods not too far from me but not sure how fast they sell out. I really hope it’ll still be there when I’m done work

I’ve never been to Whole Foods but I will actually be in the city on Saturday and one is near where I’m getting my hair cut so I’m planning on stopping there!! I’m so excited for the chance!!

I don’t know how to post a picture. But whole foods just sent out an email and included photo of their bags .

So exciting. Definitely planning to grab both on Friday. I know these used to sell out super quick, but last year, my store had plenty of bags for a couple of weeks.

They’ve been $20 ea for the past few years, now $25, but getting at least one is still worth the price! Hoping for a Mad Hippie product I want but if not their Beauty Week sale goes until March 22. I’ll be watching for more spoilers on what’s inside + the actual bag design.

Ugh!! I will be getting my hair cut, colored and highlighted that day. There is not a Whole Foods near us. There’s not anyone going that wants to get my bags for me is there? I’m in NC but would pay for them and the shipping and a tip😉

Oooh, exciting! I’ve been lucky to grab these bags the last couple of years and always look forward to them. Picking them up in 2020 was the most surreal experience: people were in the grocery store buying tons of food for lock down and I was there buying the bags!

I’m annoyed that they haven’t revealed the actual bags yet. They always have and some people travel outside of their hometowns to get them, so it would be nice to know beforehand.

I’d suggest updating the text that says it will be released March 21st 2015 in the info box.