Ipsy is a monthly beauty and makeup subscription box. For $14 per month, you get five full-sized or deluxe-sized products, plus a cute makeup bag.
This is one of our top recommendations if you are looking for a subscription box — the value and sample sizes are amazing. Just like Birchbox, Ipsy sends out many different variations of their bag each month — so this review is for just one of the bag variations you might receive!
My Subscription Addiction pays for this subscription. (Check out our editorial guidelines to learn more about how we review boxes).
First Impressions
One of my favorite features of the Ipsy glam bag is the excitement of the bag design. I have been a subscriber for years, and the fun designs (and of course awesome products) leave me coming back for more. To start the year off right we received this sophisticated clutch and I am obsessed! With a pretty weave leather look, the light blue color gives the perfect nod to winter all while looking sharp! What a fun January treat!
Also included is a product card that features the "A Clean Slate" theme, information about the contents of this month's bag, and a peek at a few of the upcoming 2025 Glam Bag products!
Now, on to the items!
GOLDIE LOCKS Ultra Hydrating Signature Hair Mask - Deluxe Mini - Estimated Value $4.00
I recently treated myself to a trip to the salon after a long 7 month hiatus. My 'do was in need of a chop and color and I'm happy to say my new hairstylist did an amazing job! After six years with the same stylist, she up and left me for new opportunities 4 hours south and I was heartbroken, but I was happy to find someone just as good. That being said, I was excited to receive the Goldie Locks Ultra Hydrating Signature Hair Mask in this month's Ipsy envelope. This mask is used to deeply restore hydration, protect against damage, and boost shine—all without weighing your hair down. Packed with vitamins, fatty acids, and antioxidants, this rich formula works to repair and rejuvenate dry, damaged strands, leaving your hair looking and feeling fresh! The scent of this mask is wonderful and I found it left my newly highlighted hair hydrated and shiny without looking greasy. Overall, I was left really impressed with this formula and was happy to give it a try.
REN Clean Skincare Evercalm Gentle Cleansing Milk - Deluxe Sample - Estimated Value $3.00
While I have heard a lot about REN skincare, I have never tried any of their products but was excited to give this one a go. Stored in a small aluminum tube, this cleansing milk is perfect for cleansing dirt from sensitive, dry, or irritated skin. Packed with blackcurrant and sea buckthorn oils, this cleanser felt really nice on my skin and created a lovely lather that washed away the day. After this experience, I would definitely be interested in giving some of the other REN skincare products. Does anyone have any suggestions for the rest of their line?
DR LILI FAN Probiotic Recovery Cream - Deluxe Sample - Estimated Value $10.20
The next item I received was a decent sized pot of probiotic recovery cream. This cream had a really nice consistency and was very hydrating. Utilizing shea butter and probiotics, this cream creates a thick layer that not only hydrates but creates an extra youthful appearance. Without a strong scent, I found this easy to use and my skin tolerated it easily even when slightly hormonally aggravated! Ekkkk!!
ILLUMINATI COSMETICS Multi-Chrome Gel Eyeliner in Elite - FULL SIZE! - Estimated Value $21.00
Eyeliner is an item I use pretty sparingly unless it is of the liquid variety, but I did enjoy this silver gel version. Illuminati reminds me of the Dan Brown book, but the metallic color is really quite chic. Slightly reminiscent of a metallic sharpie, I liked using this on my waterline for an extra shiny, yet subtle effect. Also pretty on my top lid as more of an eyeshadow, this was a really fun inclusion that I surprisingly enjoyed more than expected.
E.L.F. COSMETICS Big Mood Mascara in Pitch Black - FULL SIZE - Estimated Value $8.00
The last item I received was a full sized tube of mascara. Featuring a fluffy wand, I am always on the lookout to replace my current brand as it's a bit spendy. At only $8 a container, I was excited to try this out, but felt the results weren't quite as on par as other more expensive brands. Thin in consistency, this mascara takes quite a few layers to achieve a full, voluptuous look. While the staying power was great and lasted all day without smearing or smudging, I did prefer my current brand as it just was a lot faster to apply. Overall though, I was happy to give this a try and am always happy to have another mascara around to toss in my purse for touch up occasions.
I love full lashes, and this mascara did give those results, but it took many, many layers. As you can see, there wasn't a lot of clumping and the color was great, but it was quite time consuming to apply. In this photo you can also see the silver gel eyeliner giving a fleck of glitz! Swoon!
Ipsy sure is great at creating fabulous self-care days! All five of my items were used for a little hair care, skin care, and my make up routine which was not only fun, but effective! Love it!
Replacement Item
KEYS Soulcare Multi-Benefit Peptide Serum - FULL SIZE - Retail Value $38.00
Last month I received an item that did not fit my style profile at all (the tinted moisturizer was many, many shades too dark) and Ipsy recognized that before I even did, offering me points to pick out my very own item to add to my February box. I chose the KEYS Soulcare peptide serum and was extremely surprised to find a full sized bottle packaged with this month's regular subscription box! The thin consistency was similar to pretty much all serums I have used in the past and really seemed to soften my skin while hydrating! With enough serum to last many applications I am excited to see future results, as I already feel my fine lines are being plumped in just a few uses! Thank you Ipsy for taking charge and making things right without even being asked!
Verdict
I love Ipsy Glam Bag and am always excited to try out new beauty products. While I have brands that I adore, I am an equal opportunity makeup/skincare user, and love seeing if my current faves can be outdone. This month I absolutely loved all five items, and was thrilled to find a full size version of the Keys Soulcare Peptide Serum after last month's mix up. For $14, I was able to try some pretty prestige skincare brands, and have been treated to an ultimate skin makeover! What do you think will be in store for the February curation? I can't wait to see!
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Value – Was This Box Worth It?
The Cost: $14
Value Breakdown:
- Hair Mask: $1.21
- Cleansing Milk: $0.90
- Recovery Cream: $3.09
- Eyeliner: $6.36
- Mascara: $2.42
The total retail value of these five items adds up to over $46.20, which is a great value for a $14 box!
Other Things You Should Know
Can you still get this box if you sign up today? No, but sign up to receive the February 2025 bag while stocks last.
What do you think of the January 2025 Ipsy Glam Bag?
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