selfmade is a ritual-based beauty brand that connects clean, sustainable products with the human pursuit of self-exploration. Our collection of face and body essentials is linked to online resources and a proprietary wellbeing app, creating opportunities for awareness and evolution alongside a vibrant, connected, and secure community.We strive to infuse daily moments with conscious agency, creating an environment where curiosity and conversation can thrive. Through the formation of intentional habits, our product routine nurtures not only the physical self but also inspires confidence and worthiness. Our collection focuses on scientifically proven, therapeutic ingredients and allows our community to create transformational habits that support both their physical and emotional wellbeing. To inspire curiosity and burst taboos, the range of products is named and modeled after three core behavioral concepts: attachment, resilience, and intimacy.