Today, the majority of American women are sizes 10-32 and all of them are underserved. At Dia & Co, we have the radical notion that by putting these women first, we can serve them best. Unlike straight-sized retailers, we understand and honor curvy women through unparalleled fit and inspiring content. And unlike other plus-sized retailers, we put selection, trend and great design first. it's a radical way to shop, for real women.