As a mom of four kiddos and three fur babies, my house never lacks for laundry to be done! Clothes, towels, sheets… you name it—the washing machine never gets a break. So, my choice of additive-free laundry detergent has serious stakes for me and my family.
When a friend told me about Frey, I’ll admit, I was skeptical. I’d tried several “clean” laundry detergents that promised tough stain removal while being gentle on skin, yet they all left me feeling underwhelmed. Either they weren’t as clean as they claimed, or my clothes just didn’t feel… fresh.
So, when I was set to try Frey’s Ultra Concentrated Liquid Laundry Detergent, I figured it would be more of the same. But I was pleasantly surprised—here’s why Frey has become my go-to for clean laundry that actually performs.
Scents That Wow Without Overwhelming
My little ones are sensitive, and so I’ve always had to be careful with overly strong scents when I wash their clothes. I always thought laundry detergent was either harshly floral or practically scent-free.
Frey has rewritten the rules when it comes to fragrance-forward detergent, with luxurious scents like Bergamot Beach, Cedar Grove, and Jasmine Meadow that add an elegant touch to every load. These scents don’t overpower but add a subtle freshness that’s clean and sophisticated.
I’ll be honest: my clothes now carry a scent that rivals my favorite perfumes – and I can choose a fragrance to match any mood. Each time I pull on a fresh sweater or grab my favorite blanket, it’s like a small indulgence, perfect for the cozy season.
Luxury Laundry Without the Price Tag
Now, let’s talk value. You don’t have to be a mama to know that little expenses add up quick. That’s where Frey, as a premium detergent, has surprised me the most: it’s actually a cost-efficient upgrade that elevates every sheet or shirt it touches.
I know, right? Cue the sigh of relief. Frey is surprisingly affordable, especially when you take advantage of Frey’s sales and bundles. A single bottle of super-concentrated detergent costs $25 (a pretty good deal already), but by subscribing, each load averages out to about 50 cents. For a detergent that gives me luxe fragrance, exceptional cleaning power, and true skin-friendliness, this is worth every cent.
All I’ll say is this: I’ve tried plenty of other, lower-cost “ethical laundry” brands before, and they didn’t measure up. With Frey, I’m getting eco-conscious effectiveness and an easy source of savings without sacrificing that little dose of luxe in every load of laundry.
Cleaning Power That’s Gentle on the Planet
As a mom, it’s important to me to leave a better world behind for my kids—so earth-conscious detergent is a must for me. Let me tell you: in my book, Frey scores high marks for its ethical design.
Frey’s liquid is detergent dye-free, paraben-free, and phosphate-free. And, it uses 70% less plastic than typical detergents. Made in the USA too, which is always a plus. Plus, it’s hypoallergenic and dermatologist-tested, which means I don’t have to worry about anybody in my family having their skin irritated.
I love knowing that Frey’s no-measuring, mess-free packaging is designed with the planet—and my family—in mind. And, because Frey’s formula is concentrated, a single 16-oz bottle gets me through about 50 loads of laundry. That’s a lot of clothes (and one mom) staying fresh, soft, and guilt-free.
Upgrade Your Laundry Game Today
If you’re ready to elevate your laundry routine with something gentle, luxurious, and genuinely effective, I highly recommend checking out Frey’s Ultra Concentrated Liquid Laundry Detergent. It’s become a total laundry day staple for me – clothes that look and feel cleaner, with scents that make washing and drying a genuine pleasure. Give Frey a try; your wardrobe (and the planet) will thank you!
