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I Didn’t Believe a Laundry Detergent Could Smell Better Than My $400 Perfume—Until I Tried Frey

Laura Holliday
ByLaura HollidayOct 21, 2024

Ahh, laundry… an endless cycle of wash, dry, fold, and repeat.

Between my scrubs for work, an outfit for pilates in the evening, and lounge clothes, I can go through 3 to 4 outfits per day. Because of that, I’ve always got a load of laundry going, and over time, I’ve tried just about every type of detergent out there. 

I’ll try to break the monotony with a new brand or scent, but the excitement is short-lived because the scent disappears after going through the dryer.

I did some research and discovered Frey, a laundry detergent brand making big claims to offer natural, long-lasting scents, concentrated formulas, and an earth-conscious mission. Too good to be true? I decided to find out.

A Laundry Detergent That Does Good For You and the Environment

For the sake of research, I ordered a bottle of their Liquid Detergent ($25) and a box of Laundry Sheets ($20). My verdict? Frey’s formula is absolutely amazing. 

Frey specially formulates their detergents to be super concentrated, so every load has maximum cleaning power with minimal plastic waste and mess. The Liquid Detergent can handle tough stains and irregular load sizes. The pre-measured Laundry Sheets are better for regular loads, and they don’t use a bottle, which cuts down on plastic waste. 

On top of it all, Frey is on a mission to do good for our planet. They commit to planting one tree for every order, and all their packaging is eco-friendly or biodegradable. All the products are vegan and cruelty-free, and all the scents are natural and hypoallergenic.

Powerful Scents That Last For Hours

If you’re looking for premium, upscale scents that last, Frey is perfect for you. Many laundry brands can pack a punch scent-wise, but the scents don’t last through the dryer. But with Frey, the smell stayed fabulous throughout each step. 

Frey currently offers 3 amazing scents, described by their scent notes and general vibe. (Plus, they have a fragrance-free option for anyone with sensitive skin.) Personally, the Bergamot Beach scent with notes of sandalwood, bergamot, and clove seemed right up my alley, perfect for a fresh and beachy summer!

I get compliments all the time on how good I smell. In fact, when I wore a freshly washed jacket to dinner, someone actually stopped me to ask what perfume I was wearing. At that point, any skepticism I still had turned to adoration.

A Deeper Clean That Protects My Skin 

Frey isn’t just a great-smelling laundry soap. It actually gets your clothes clean too. I have managed to get stains out of various pieces of clothing, and all my laundry seems to come out looking more vibrant than it has in the past. 

I have sensitive skin, so it’s impressive to me that something so powerful and effective is free from harsh chemicals and doesn’t cause irritation. If that wasn’t enough, they even went the extra mile to have their products dermatologist-tested.

Frey Makes Doing Laundry a Highlight of My Day

I never thought I’d look forward to doing laundry, but thanks to Frey, I’m romanticizing my chores. 

After a few weeks of using Frey, I’ve found that the Laundry Sheets are great for daily, casual loads or travel loads because they’re compact, simple, and easy to pack. The Liquid Detergent is perfect for when I need to deep clean a stain (i.e., spilled wine on my shirt). 

Now, I’ve been converted to a Frey fan, and you won’t catch me using anything else any time soon. Right now, you can get up to 40% off with free shipping on select Frey products, so you should check it out now and make the switch!