When I first heard about JustFoodForDogs and their “fresh, human-grade meals made in open kitchens,” I had questions. Is it actually as fresh as they claim? Or is this just clever marketing with a fancy label?
Well, let’s just say I don’t take bold claims at face value. So I decided to go see for myself. Here’s what I found:
1. Transparency You Can Actually See
What totally floored me was how open everything was. I walked into the JFFD kitchen, and it was exactly that—a kitchen. Not a factory. Not some mystery backroom. A real, open kitchen where you can literally watch your dog’s food being made from scratch. I saw fresh chicken and green beans being chopped by hand, rice simmering on the stove, and staff members carefully portioning meals with zero rush and full attention to detail.
Nothing was hidden. Every ingredient was out in the open. And the guide walking me through? Incredibly knowledgeable. She answered every question I had about sourcing, cooking methods, and even how they build the nutritional profiles for each recipe. It honestly felt more transparent than some restaurants I’ve eaten at.
They’re also upfront about pricing—no gimmicks, no forced subscriptions. You can buy what you need, when you need it. That level of honesty is so rare in the pet food space, and it immediately set JustFoodForDogs apart. Prices start at $2 a day depending on the size of your dog.
2. Your Dog’s Health is JFFD’s #1 Priority
Puppyhood is such a critical time in a dog’s life, and I didn’t want to cut corners with Bella's nutrition. The more I learned, the more I realized that what you feed in those early months can impact everything from digestion to energy to long-term health. JFFD recipes are created by actual veterinary nutritionists (yep, that’s a real specialization), and every daily meal has gone through humane feeding trials—something almost no other pet food company can say.
For me, it came down to this: if I wouldn’t feed myself ultra-processed food every day, why would I feed it to Bella?
3. Backed by Science (Not Just Marketing)
I’m not a vet—but I am someone who reads ingredient labels and Googles every additive I don’t recognize. What stood out about JFFD is that they’re the first and most science-backed fresh dog food company out there. They’re also the #1 vet-recommended brand for a reason. From allergy-friendly options to full-on prescription diets, they’ve thought through every possible need.
Plus, I love that they offer both frozen and pantry-friendly versions—so if I’m traveling or forget to thaw a meal (whoops), I’ve still got healthy options on hand.
4. Bella's New Favorite Meal (Every Day)
This dog has opinions. So when she licked her bowl clean the very first time we tried JFFD’s Chicken & White Rice recipe, I was shocked—and relieved. Since then, we’ve rotated in Beef & Russet Potato, Turkey & Whole Wheat Macaroni, and even their Lamb & Brown Rice blend. Every recipe is made with whole, real ingredients I can identify. You can see the carrots. You can smell the turkey.
They even change the menu every day at the kitchen. It’s not one big frozen shipment that shows up and sits in your freezer. You walk in, and today’s meals were just cooked fresh that morning.
5. Delivered Right to Your Door
I'm not afraid to admit that I'm a women who's all about convenience. So the fact that JFFD ships right to my door is huge. No more having to run to the grocery at the last minute when I realize I'm running out of food, and no more having to lug a heavy bag of kibble that's half my size through my neighborhood and up my apartment stairs. JFFD delivers Bella's food right to my door when I need it.
JFFD Changed My Whole Outlook on Dog Food
Bottom line: I walked in as a skeptic. I walked out with a week’s worth of meals and a very happy, very well-fed puppy. And the best part? I know exactly what’s going into Bella's bowl.
Seeing the kitchen firsthand didn’t just impress me—it changed how I think about dog food altogether. Watching every meal get prepared with real ingredients, right in front of me, made it impossible to go back to feeding Bella mystery kibble. It was the moment I realized this isn’t just a brand—it’s a better way to feed your dog.Want to see it for yourself? You can visit a JustFoodForDogs kitchen and watch the entire process start to finish—just go to justfoodfordogs.com to find your nearest location.
