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I’m Done Wasting Money on Crappy Supermarket Flowers—Here’s Why I Switched to Ode à La Rose

Heather Loriece
ByHeather LorieceOct 9, 2023In Partnership With Ode a la Rose

I understand the concept of prioritizing functionality over aesthetics. But in my world, I’m always looking to check both boxes. That’s why, as someone who loves sprucing up my home with fresh flowers, I’m thrilled to have found Ode à la Rose.

I had been going the route of the grocery store bouquet for far too long, increasingly losing faith in their “meh” variety and unimpressive vase life. For something as miraculous as flowers, the uninspired nature of the supermarket options was upsetting. Quite the opposite, Ode à la Rose delivers an experience that’s high-quality, high-value, and reliable.

Here are more details about why I’m all over Ode à la Rose:

1. These flowers are undeniably quality

This might sound dramatic, but hear me out: flowers are a living thing that emanates more beauty the more care and respect it’s given. It’s obvious when you compare flowers from the grocery store cooler with these ones that were grown with care by passionate flower farmers in Ecuador, Colombia, Italy, Holland, and France.

Ode à la Rose bouquets are created by specially trained florists who are taught to have an eye for rounded, hand-tied bouquets. The result is a work of art that’s tidy, timeless, and clearly touched by the hands of an artist.

2. Spot-on style that I can enjoy for awhile

Though the above applies to all Ode à la Rose bouquets, there’s still room for personal style. Poke around and you’ll see a wide variety of colors and sizes on offer, plus you can choose the vase that suits your home.

I’m an appreciator of fresh pinks, and I love a bouquet that mixes blooms I may not have thought to put together, preferences that are both met by the Felice. I was pleased that when this bouquet arrived, the freshness was obvious—no curled or browning edges, no bruising of the outer petals, and the blooms were closed as if peacefully asleep, only to open in the vase. I’ve since been impressed with how long they’ve lasted in their vase: a week and counting, which is already longer than the bouquets I used to bring home from the store.

Of course if you’re curious about your flowers lasting longer than you’ve ever experienced, Ode à la Rose has preserved rose collections available in all sorts of colors and sizes.

3. Get them quick

Ode à la Rose respects the timeline that flowers exist on! If you live in NYC, Chicago, Philly, LA, DC, Austin, or Miami, you may be eligible for same-day delivery, and can even pick between multiple delivery windows if you’re in New York or Chicago. The delivery fee is the same as usual, and some zip codes in these cities even benefit from weekend delivery. Details here.

Next-day delivery is available in nationwide. The delivery fee is typically $16, but can be as low as $5 for certain small bouquets and as high as $25 for a select number of exceptionally large arrangements.

4. The value is unbeatable

Now that I’m sourcing my flowers from Ode à la Rose, I’m paying about double per bouquet, but my satisfaction level is quadrupled. The ethical sourcing, thoughtful design and craftsmanship, options for styling and vases, and freshest-in-season blooms are all a whole other league from grocery store flowers. For what you get from Ode à la Rose, the cost is incredibly worthwhile.

I’m an Ode a la Rose lifer

When I was decorating my home with supermarket flowers, I was frustrated with their quality, short lifespan, and selection, but I didn’t realize just how wide of a gap there was between what I was purchasing and what was out there. Ode à la Rose has set a new bar for how fresh flowers should be done, and now that this beautiful brand is in my orbit, it’s here to stay.