Laundry. It’s endless—especially as a mom of four. I’ve done everything to make it less daunting—from renovating the laundry room, to creating a chore schedule, to using those scent boosters that are insanely overpowering, to even trying a “luxury” laundry detergent. I was desperate. And while I had my doubts a luxury laundry detergent could be any better than the regular ol’ ones from the store, I was willing to try anything.
Well, let me tell you… Frey Liquid Laundry Detergent proved me wrong. It is that much better than big box store brands. And my family’s obsessed. Here’s why:
It’s gentle on the skin—perfect for my youngest
Our clothes hug our bodies all day long, touching our skin—and our kids’ skin, too. A clean detergent is a must for my family, but I had yet to find one that also worked. Frey caught my attention with its thoughtful ingredients, which are listed and explained on their site. I was intrigued, but still wondered if I’d really notice the difference.
Well, I did. And so did my kids. It has natural fragrances, plant-based enzymes, and a hypoallergenic formula that respects sensitive skin. But what’s not in Frey may be even more important. It’s completely free from bleach, synthetic dyes, and parabens—all common irritants found in conventional detergents. It’s hypoallergenic, with dermatologist approval, so I finally felt like I’d found a detergent I could trust and my kids would love—no itching over here!
I can get lost in the scents—they’re that good
I didn’t think a detergent scent could be anything groundbreaking, but Frey proved me wrong. Imagine slipping into your favorite loungewear set only for it to smell clean, earthy, and grounding, like you’re walking through a forest right after it rains. It’s fresh but in a way that’s totally different from those overdone laundry detergents. There’s this hint of something bright and sweet, too—kind of like bergamot and amber—that makes it feel really modern and elevated, not heavy or overpowering at all. It’s that subtle, natural aroma that just makes everything feel a little extra special. The scents are natural and not found anywhere else, and I just can’t get enough of them.
But if scent-free is more your style, Frey’s got an unscented version, too, for a simple, clean wash.
The value is well worth the $$$
Quality and safe ingredients shouldn’t be considered luxury, and when you look at the cost, it’s not that much more than big brand detergent. One bottle of Frey detergent costs $25 for 50 loads, or 50 cents per load. When you stock up on 3 bottles, your laundry breaks down to 36 cents per load. Subscribe to have auto-deliveries every 30, 45, or 60 days and you can save an extra 15% plus score free shipping. Compare that to the traditional detergent I was using before, which costs 25 cents per load but is filled with microplastics, potentially harmful fragrances, and it’s tested on animals. How is 11 cents savings worth the risk? It’s not.
The ultra-concentrated formula makes for more efficient cleaning
Frey’s Liquid Laundry Detergent is ultra-concentrated, so while it’s gentle on the skin, it doesn’t mess around with clothes. You only need a tiny bit to get a full load fresh and clean—could a small amount really be as effective as the capfuls I was using before? The answer: yes! Whites come out looking bright and the usual chocolate milk, mud, and marker stains that regularly show up on my kids’ clothes are washed away with ease.
It’s eco-friendly, too. With 70% less plastic in the packaging, Frey is cutting down on waste in a big way. More than that, practice ethical sourcing and energy-efficient production here in the USA—plus, I love that they plant a tree for every purchase.
We love Frey and we’re never going back
With its ultra-concentrated formula, eco-friendly packaging, and naturally crafted scents, Frey makes laundry feel fresh and purposeful. It’s gentle on our skin, better for the planet, and turns a daily chore into something satisfying. You might be unsure like I was, but once you try Frey, you’ll see why it’s here to stay.
