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No.1 Holiday Gift: The Shirt Loved by Jay Leno and Backed by Robert Herjavec

Beatrice Wilter
ByBeatrice WilterDec 6, 2024In Partnership with Buttercloth

Finding the perfect holiday gift is a struggle if your husband is anything like mine. He’s that hard-working, always-put-together guy who “doesn’t need anything.” Every year, I’m left chasing my tail, trying to find something thoughtful, stylish, and practical that he’ll actually use. But this year? This year, I nailed it. And it’s all thanks to Buttercloth.

I first discovered Buttercloth while scrolling online and seeing Jay Leno, King of Late Night TV, and Shark Tank’s Robert Herjavec raving about it. Robert was so impressed, he even backed the brand on the show. That alone caught my attention, but it’s the shirt itself that really sealed the deal.

By the time my husband finds out these two are behind the brand, he’s going to freak out. Honestly, after trying them firsthand, I’m confident he’ll agree they are worth the hype. 

The celebrities back it—and now, so does my husband

My husband spends his days running between meetings, client dinners, business travel, and late-night brainstorming sessions. His wardrobe? Full of the classic stiff dress shirts he tolerates but secretly hates. That’s why Buttercloth is such a game-changer.

It looks as polished as his usual go-to shirts but feels so much better. The World’s Most Comfortable Shirts have an incredible six-way stretch fabric. Buttercloth eliminates the stiffness and discomfort of traditional dress shirts. 

Plus, Icy Cotton®’s patented cooling technology keeps him fresh no matter how long the day gets. Would you believe these shirts are infused with mint?! No sweat stains, no odors, even during back-to-back work events. For a guy who runs hot, this is practically a miracle.

Did I mention these shirts are wrinkle-free?

For a busy, hard-working guy like my husband, mornings are all about efficiency. Between early meetings, school drop-offs, or grabbing a quick breakfast, there’s no time to fuss over ironing. Buttercloth’s wrinkle-free convenience saves him precious time—he can grab a shirt straight from the closet, throw it on, and head out the door looking effortlessly put-together.

It’s affordable luxury at its finest

Buttercloth shirts feel like a designer indulgence. Perfectly tailored, not the boxy, one-size-fits-all look you get with other shirts. 

These shirts are a cut above the rest. Beyond the breathable, cooling, and wrinkle-free fabric, their signature subtle details are elevated, yet refined. 

Buttercloth is designed to last, which means this wasn’t just a gift for this holiday season; it’s a long-term wardrobe upgrade.

Why you should grab one before they’re gone

With the holidays around the corner, Buttercloth’s shirts are selling fast. By the time I picked one for my husband, half the colors and sizes were already gone.

Trust me, you’ll want to snag one before they’re gone—it’s the kind of gift that feels just as good to give as it does to get.

Treat your man to Buttercloth’s extraordinary comfort

If you’re still hunting for the perfect holiday gift, trust me on this: Buttercloth is it. The perfect gift for the man who thinks he has everything. 

And when my husband finds out it’s loved by Shark Tank’s Robert Herjavec and Jay Leno, I know he’ll be telling all his friends. Don’t wait too long—grab yours now before they’re gone!