There’s no shortage of haircare products on the market, and in all truthfulness, it can be nearly impossible to find the best haircare for your hair type & concerns. But we all want a system that actually delivers on its promises!
That’s where Prose, Olaplex, and OUAI come in. These three heavy-hitters have been making waves in the beauty industry for quite some time, but which one reigns supreme? I’ve compared Prose, Olaplex, & OUAI across several categories to decide on the ultimate winner…
If you’re looking for customized products… Prose
First up, let's talk about customization. Prose takes the cake in this category. Their custom haircare targets your specific issues, goals, lifestyle, and location. Yes, you read that right — even the water hardness in your area is taken into consideration when formulating your products!
Olaplex and OUAI both offer quizzes to find the best product for different hair types, but Prose is the only one that tailors your formula based on your consultation & preferences.
If you’re looking for a formula that’s constantly improving… Prose
Next, let's talk about formulation. Prose’s Review & Refine™️ feature lets you provide direct feedback on your Prose formulas, and Prose will fine tune each one to make every product a 10/10. They also automatically update your formula for the seasons, so drier hair gets the heavy-duty moisturizers it needs in winter, and weightless hydration during the summer. This feature makes it easy to fine tune your formula or adjust the scent as you like!
If you value the cleanest beauty… Prose
Let's consider ingredients. Prose only uses high-quality ingredients without the harmful additives found in other haircare products. They have a full detailed list of every ingredient they use on their website, along with their EWG rating and purpose.
While all three brands are cruelty-free and free from sulfates, parabens, and phthalates, Prose goes above and beyond by excluding 32 potentially harmful ingredients. So while Olaplex and OUAI have some good ingredients, Prose is the clear winner when it comes to clean beauty.
If you want a variety of styling products… OUAI
OUAI’s founder is a hairstylist, so when it comes to the variety of styling products, OUAI outshines both Olaplex and Prose. OUAI has a large variety of styling products available for any hair type and style desired, from beachy waves to romantic updos. Olaplex is primarily focused on repair treatments and has fewer styling options.
If you want the most bang for your buck… Prose
Lastly, let's talk about value. All three brands hover around a similar price range, but Prose wins for its auto-ship and subscribe & save convenience. OUAI doesn’t have that, and while you can subscribe on Olaplex’s website, you won’t get a discount. Also, with Prose’s subscription, you don’t have to hit a $50 minimum to get free shipping like you do with Olaplex and OUAI.
Similarly, Prose offers personalized haircare that addresses specific needs but has a smaller selection of styling products.
The Ultimate Winner… Prose
OUAI and Olaplex are both viable contenders, but Prose has my heart. With customized formulas, the ability to recalibrate, and high-quality formulas that are just plain effective, Prose is what’s in my shower, and I’ve got the gorgeous, shiny locks to prove it!
