It all started when two Dartmouth football players were trying to refuel and hydrate after long days of classes and grueling workouts.
Garrett Waggoner and Andy Gay relied on flavored water packets for an extra boost, but they were always a powdery mess: residue landed everywhere but the water, and without a straw to stir, the powder was chunky and chalky.
By 2015, the co-founders came up with their now viral product—Cirkul, whose innovative water bottles and flavor cartridges (otherwise known as Sips) have taken the beverage world by storm. Now, the company is valued at over $1 billion and is helping millions of their "Sipsters" make drinking water fun again.
If you haven’t tried Cirkul yet, are you living under a rock? Here’s why you’ve gotta get in on this:
One easy-to-use Cirkul bottle + over 100 delicious flavors = hydration nation
From their locker room days, the Cirkul team knew how messy powder flavoring packets can be, so creating an easy-to-use water bottle felt natural. Simply fill up the bottle, lock the flavor cartridge into place, and adjust the flavor intensity.
And even with over 100 flavor options, they’re not stopping. Need a caffeine kick? Go with the caffeine-enhanced Strawberry Watermelon. 🍓🍉 Want to refuel after a hard workout? The electrolyte-enhanced Mixed Berry is a favorite. 🍒 And they’re all calorie-free and sugar-free with no artificial colors or flavors.
Cirkul’s FLVR Lab drops exclusive, limited-time flavors every third Thursday—don't miss them! Past flavors include Coconut Lime, Cool Melon, and Berry Blue Punch.
Cirkul flavors your bottle for less than $1 per drink, and it’s much more fun than tap water
As former athletes, Cirkul’s co-founders know how important drinking water is for health and performance. But the kicker is that it has to be fun and easy.
Cirkul delivers on both points. Their water bottles are entirely customizable, straight down to the design, and you can customize your flavor bundle however you’d like (one of each flavor, please). Your bundle ships for free if you spend $15 or more!
On a medium-intensity setting, one Sip cartridge can flavor about six bottles’ worth of water, bringing the cost to as low as 50 cents per beverage—way less than you’d pay for your favorite drink at a cafe or convenience store! 💰
Cirkul helps you cut down on single-use plastics
When designing the cartridge system, Cirkul made sure to focus on sustainability, and they really succeeded. Compared to buying bottles of water or other beverages like flavored water or juices, Cirkul cuts plastic use by 84%.
Additionally, the lightweight cartridge design and minimal packaging equate to 99% less carbon emissions from shipping, and these products are made right here in the U.S. The team also made sure their cartridges work with many popular wide-mouth bottles, including Nalgene, CamelBak, Contigo, Hydro Flask, and Klean Kanteen for versatility. 🙌
Ditch your boring water and board the Cirkul hype train
It’s 2023, and the modern age called for a modern solution to boring water. Enter: Cirkul. With retail agreements with major companies like Walmart and Kroger, it’s clear that Cirkul is changing Sipsters’ lives by encouraging them to stay hydrated in the most fun way. Don’t just take our word for it—experience Cirkul’s impact for yourself!
