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You probably don’t think much about towels. I know I didn’t… until I used a really bad one. It got me thinking: is there really that big of a difference between generic and premium towels? I was determined to find out, so I tested three popular towel bundles: Weezie’s Signature Bathing Bundle, Brooklinen’s Classic Turkish Towel Bundle, and Amazon’s Basics Bundle.
Spoiler alert: one of these completely transformed my bathroom into a spa-like retreat. Keep reading to find out which one had my guests asking, “Where did you get these towels?!”
For towels so soft, it’s like hugging a cloud …Weezie
I know it sounds silly, but soft towels just hit differently. Weezie towels are next-level plush and soft, and they somehow get even softer with every wash. They manage to be fluffy without feeling bulky, delivering that fancy “hotel chic” vibe.
Brooklinen’s Turkish cotton towels are lighter and softer than I expected, but they don’t quite hit the same luxurious note as Weezie’s. And Amazon Basics? Let’s just say they’re functional, but their sandpapery texture won’t be winning any awards for coziness.
For the most personalizable towels…Weezie
When it comes to customization, Weezie easily takes the crown. Their bundle includes two bath sheets, two bath towels, and two hand towels, but what really sets them apart is the ability to add monograms, choose from a variety of trim colors, and the artistic touch of their rounded corners. It’s the ultimate way to make your bathroom feel tailored to you—or a thoughtful gift for someone special.
Brooklinen’s bundle gives you more towels—four bath towels, two hand towels, and four washcloths—but lacks that personal touch. Meanwhile, Amazon Basics keeps it practical with two of each and zero frills.
For towels that won’t break the bank…Amazon
Amazon undeniably wins the price battle. At just $47.99 for the Basics Bundle, they’re the perfect budget-friendly essential—ideal for a college dorm room or your first apartment. That said, don’t expect these to last long; you’ll likely be repurchasing every year.
When it comes to indulgent, long-lasting towels, Weezie takes the crown. Their bundle, with an always-on 15% discount, is priced at $311.10 and delivers luxe craftsmanship, 100% organic cotton, and durability that makes it a worthwhile investment.
Brooklinen sits comfortably in the middle at $125, offering a good balance of quality and affordability—but they don’t feel quite as indulgent as Weezie’s, nor do they hold up as well over time.
For towels that dry you off (and themselves) faster…Weezie
If you want a towel that gets you dry quickly, Weezie takes the prize. They’re super absorbent, so you’re not left dripping and chilly after a shower. Brooklinen’s Turkish cotton towels are soft but not as effective at absorbing water, while Amazon Basics often require a second pass to get the job done.
When it comes to drying themselves after use, Weezie wins again. Their handy hanging loops help them dry fast, making them less likely to develop that musty smell. Brooklinen dries fairly quickly too but lacks thoughtful features like the loops. Amazon Basics, unfortunately, takes the longest to dry and is more prone to smelling funky after a few uses.
For towels that will last longer and feel better over time…Weezie
This was an easy win for Weezie. Their 100% organic long-staple cotton feels durable yet soft; even after multiple washes, they look brand new. Brooklinen’s Turkish cotton held up well, too, but I noticed a bit of fraying around the edges after a month. As for Amazon Basics, well, you get what you pay for —don’t expect them to last long.
Final thoughts: Which bundle should you buy?
I never thought I’d say this, but if you’re looking for the best towel experience, Weezie is worth the splurge. Their softness and luxurious feel make them the clear winner overall. Plus, I just love the fact that you can personalize these. It makes them the ultimate bathroom upgrade, and also a great gift idea for those picky shoppers on your list!
Whatever you choose, remember: life’s too short for bad towels!
