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The Best Makeup Subscription Boxes in 2025

Discover and shop the best makeup subscription boxes with The Directory. Explore reviews, news, and more to find what's right for you.

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  1. Birchbox

    Birchbox was one of the very first beauty subscription boxes—we’ve been reviewing it since 2012! Each month, subscribers get a new mix of 5 beauty samples, such as makeup, skincare, haircare, and fragrance items. Birchbox lets you choose whether you’d like a box of items picked just for you (including one item you get to pick out yourself), or a 'curated' box fully chosen by Birchbox. You can also shop full-size items to add to your box, if you’d like. Expect new discoveries as well as familiar names, like MAC, Sunday Riley, Kiehl’s, Ouai, Beauty Blender, and more.

  2. GlossyBox

    GlossyBox is a beauty subscription service box that allows customers to sample products monthly. Sampling lets the subscriber fall in love with new products and become life-long brand advocates. Each box is filled with five makeup, hair and skin care products from top brands.

  3. Dermstore BeautyFIX

    Dermstore offers professional-strength formulas from top skin care brands (otherwise only available at a dermatologist’s office), hard-to-find spa care and natural beauty brands, professional hair care and makeup products, and specialty brands from around the world.

  4. Ipsy

    IPSY Glam Bag is one of the most popular and affordable subscriptions around, and our readers have selected it as one of the top beauty boxes for the last 5 years running! IPSY Glam Bag connects members with five makeup, skincare, hair care, and other beauty samples each month, plus a cute makeup bag. IPSY is personalised to your individual profile when you take their onboarding quiz. 

    Ipsy Plans Pricing and Comparison

    You subscribe to either the standard Glam Bag or upgrade to BoxyCharm by IPSY (formerly Glam Blag Plus and Boxycharm base).

    You also have the option to subscribe to the Icon Box (the former Glam Bag X), which is a quarterly replacement for either of the other plans. For Icon Box, Ipsy collaborates with a celeb to curate additional full-size products for you to pick from and boosts your bag.

    Note: Icon Box quarterly replacement months are February, May, August, and November.



  5. Allure Beauty Box

    Each month, you'll get 6+ Allure-approved makeup and skincare picks delivered to your door ($100+ value for only $25). 6 or more products (at least 3 FULL-SIZE) valued at $100+ with only expert-approved products, hand-selected by Allure editors. Enjoy a new member gift valued at $15+ free shipping in the contiguous U.S. and members-only discounts and events.

  6. Vegancuts Beauty Box

    Vegancuts is a company dedicated to helping you live your values through great vegan products. In addition to their beauty box, Vegancuts offers a Snack Box and a Makeup Box.

    Discover how amazing vegan and cruelty-free can feel. Each month, receive 4-6 deluxe and full-size beauty products. We cover your skin and body care, from luxurious exfoliating cleaners to nourishing hydrogels. Each box is carefully curated by our beauty experts to ensure it is 100% vegan, cruelty-free, paraben-free, and free of harmful chemicals.

    • 4-6 deluxe and full-size unisex personal care items each month that focus on body and skin (no makeup)
    • $60-$110+ value in every box
    • Each product is thoroughly vetted to be 100% vegan and cruelty-free.
    • Every product is paraben-free and contains only non-toxic ingredients
    • Free U.S. shipping!
  7. Petit Vour

    Petit Vour is a top-notch clean, vegan beauty box subscription that sends personalized beauty boxes every month. Boxes include 4-5 quality products that have been tested by our team of clean beauty enthusiasts and deemed worthy of the beauty box. Expect to see brands like OSEA, Rahua, Ere Perez, French Girl, Josh Rosebrook, Alima Pure, Suntegrity and more. While some items are travel-size, each month often includes 1-2 full-size items.

  8. BoxyCharm

    BoxyCharm ($32 per month) is one of the most popular beauty subscription boxes that we review, with lots of loyal customers. They promise 5 full-size beauty products each month from a variety of both indie and established brands, with a total retail value of up to $200 in every box. The beauty items featured vary from month to month, and will include beauty tools as well as skincare and haircare items—but BoxyCharm definitely leans more makeup-heavy than other popular beauty boxes. 

    Ipsy and Boxycharm merged and today, the Boxycharm Box replaces the former Ipsy Glam Bag Plus and Boxycharm Base boxes.

    Key Info

    PRICE: $32 Monthly

    FOUNDED IN: 2013

    SHIPS TO:US and Canada (additional $6.95)

    RETAIL VALUE: up to $200.00



  9. NewBeauty TestTube

    New Beauty Test Tube is a beauty and makeup subscription service. Every quarter, they send full size skincare, haircare, and makeup products. A quarterly subscription is $59/quarter or $200.60 for the entire year.

  10. LoveLula Beauty Box
    The Love Lula Beauty Box is an eco-friendly beauty and makeup box from the United Kingdom. Each month includes a selection of samples, trial sizes or even full size products from their leading brands. Boxes are priced at £12.50; cost in your local currency may vary.

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