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Care/of is on a mission to remove all obstacles to living healthy. They’re here to make taking care of yourself easier, and even delightful. Care/of believes you shouldn’t have to go it alone and offers high-quality products, science-backed guidance, and digital tools to help you navigate your wellness routine across vitamins, supplements, protein powders, and more.
Care/of earned a spot on our 2022 Readers’ Choice Awards list for the best vitamin and supplement subscription boxes.
"Ritual is a vitamin subscription that focuses on the 9 most essential nutrients for women’s health. (They don't include many of the nutrients in your typical multivitamin that most American women don't need. Their founder is vegan, and the vitamin is vegan, gluten-free, dairy-free, soy-free, nut-free, GMO-free, and manufactured in the USA. And for the capsule itself, they use beadlet-in-oil technology that allows them to keep nutrients in their original forms and closer to what’s found in food. "
HUM was founded in 2012 by Walter Faulstroh, as a result of his personal struggle with his skin and breakouts. After years of trying topical products and prescription drugs that were only a temporary fix, Faulstroh knew there was a link between nutrition and his skin. He worked with top nutritionists and dietitians to conduct extensive research to formulate products with clean and certified ingredients.
HUM now offers a wide range of products, which address everything from gut health, women’s health, sleep, stress, and skin with the mission to enable people to feel good in their skin and body. HUM is backed by extensive, scientific studies and formulated by top Nutritionists. Each bottle is made with clinically tested ingredients and a clean certified formula, FREE of the ‘Tricky 12’ - common, bad-for-you ingredients such as artificial colors, sweeteners, flavors, and preservatives. HUM’s safe and effective proprietary blends help you feel confident in your wellness goals.
The brand’s commitment to sustainability is just as important as its mission to help individuals look and feel great. Every bottle is fully recyclable and made from 100% Prevented Ocean Plastic™. To date, HUM has saved over 24M+ bottles from entering our oceans.
Persona is a personalized vitamins & supplements subscription, delivering 28 days worth of vitamins to your door monthly. Take Persona's free, 5-minute assessment and get premium quality, doctor-approved daily vitamin packs that are right for you.
Rootine is a nutrient and wellness subscription service offering customers a truly unique multivitamin formula based on DNA, bloodwork, and lifestyle. The 100% custom algorithm formula contains 18 vital nutrients and minerals as determined by an online lifestyle quiz and at-home DNA and blood test (or upload existing data from 23andMe, Ancestry.com, etc.). The slow-release, no-capsule daily microbead delivery system guarantees maximum absorption and accurate dose measurement. Rootine is backed by 400+ peer reviewed clinical studies and guarantees 100% privacy. While customers can pause or cancel subscriptions, Rootine is unable to accept returns and must be cancelled 30 days prior to the end of each three-month subscription.
Forget what you know about traditional pills and powders–we believe in eating your vitamins in the way nature intended. Our delicious, real-food multivitamin Bites are designed to work with your daily nutrition and absorb properly into your body. Plus, it’s a lot more fun to eat than it is to take.
Backed by a multidisciplinary Scientific Advisory Board and the ancient wisdom of synergistic whole foods, GEM is a daily bite to remind you to trust (and nourish) your gut.